I’m Anna, creative director and long-time survivor of agency life.

I’ve spent the last 12+ years bouncing between Melbourne’s creative departments  (Saatchi & Saatchi, DDB, Publicis, VICE, MASH, alt/shift/) making ideas happen with budgets that range from “big splash” to “they might be able to find more for the right idea.”

Right now I’m at alt/shift/, living in the increasingly blurry space where PR and advertising meet, shake hands, and sometimes argue over who gets the credit. Turns out PR loves a good idea, and advertising is finally warming up to earned media.

Along the way I’ve concepted campaigns, built brands, and convinced people to care about everything from stationery to safe driving.

I’m still learning, still curious, and still trying to make the next thing better than the last.