I’ve spent the last 12+ years bouncing between Melbourne’s creative departments  (Saatchi & Saatchi, DDB, Publicis, VICE, MASH, alt/shift/). Along the way I’ve concepted campaigns, built brands, and convinced people to care about everything from stationery to safe driving.

Right now I’m at alt/shift/, living in the increasingly blurry space where PR and advertising meet, shake hands, and sometimes argue over who gets the credit. Turns out PR loves a good idea, and advertising is finally warming up to earned media.

I’m still learning, still having fun, and still trying to make the next thing better than the last.