Anna is a creative director with over 13 years of experience making brands feel culturally relevant across retail, tourism, automotive, FMCG, and beyond.

She cut her teeth in traditional global agencies like Saatchi & Saatchi, DDB, and Publicis, before moving to independent shops like BBE and VICE, giving her a mix of big-network discipline and indie agility.

Right now she's at alt/shift/, living in the increasingly blurry space where PR and advertising meet, shake hands, and sometimes argue over who gets the credit. Turns out PR loves a good idea, and advertising is finally warming up to earned media.

Anna brings an art director's eye and a culture-lover's taste to the work. She's most interested in the kind of ideas that earn their way into the conversation, not because they had the biggest budget, but because they said something people actually wanted to hear.